The Language of Images: How to create powerful and effective diagrams

Studies show that humans learn information in different ways, depending on their brain structure. Some learn easiest via text, while others need images to help the content make sense to them.

But some writing departments avoid using graphics, as they are time consuming and must be updated every time the UI changes. What is the right approach? When should you add diagrams? And, most importantly, what makes a diagram truly powerful and effective?

In this presentation, Lawrence Orin, Product Evangelist at Zoomin, shares some best practices around graphics and diagrams, answering questions like:
    • When is the best time to insert a graphic?
• Are screenshots irrelevant, or do they have an important role to play?
• Can you tell the difference between a poor versus an effective diagram?

What can the audience expect to learn?

In this presentation, Lawrence Orin, Product Evangelist at Zoomin, shares some best practices around graphics and diagrams. Answering these questions:

  • When is the best time to insert a graphic?
  • Are screenshots irrelevant or do they have an important role to play?
  • How can you tell the difference between a poor diagram and an effective one?

Meet the presenter

Lawrence Orin – Product Evangelist and Customer Implementation Expert

Lawrence Orin is Zoomin’s Product Evangelist and Customer Implementation Expert. He previously led documentation teams at Radvision and Riverbed where he was a customer of Zoomin, and has led other teams in customer services and tech support. He was also technical content consultant for several years, and has a background in programming, graphic design and content creation.

He holds a B.Sc. in Computer Science with Cognitive Science from University College London.

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