| Tuesday, July 25 | |
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| Track 1: | Track 2: |
| 9:00 AM – 10:00 AM Pacific Time | |
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| 10:30 AM – 11:30 AM Pacific Time | |
 DITA + SEO: How and why you should optimize DITA-based content for search engine optimization Keith Schengili-Roberts, IXIASOFT |
 The Importance of a Digital & Social Media Strategy in Modern CommunicationJulio Viskovich, rFactr
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| 12:00 PM – 1:00 PM Pacific Time | |
 Use metadata and taxonomy to guide users from Google to your contentJoe Pairman, Mekon Ltd. |
 Multiplicity & Taxonomy: Challenges in building harmonized taxonomiesStephanie Lemieux, Dovecot Studio |
