Measuring Customer Usage of Documentation Through Google Analytics
Presentation Abstract
Do you know how customers are using your documentation? If your customers read your documentation from a website, Google Analytics can provide metrics. In this session, we’ll show you the types of usage data that you can get from Google Analytics and will provide examples on how to interpret it. We’ll also look at the data that Google Analytics can provide about your audience.
What can the audience expect to learn?
Documentation managers and their teams can use Google Analytics usage data to determine where to improve documentation. They can also find out what parts of the documentation aren’t being used and perhaps should be cut. This analytics is also useful in determining the audience demographics and how well your improvements are received.
Meet the Presenters
Michele Marques is an Information Architect with BMC Software. Over the past 20 years, she has worked in both management and individual contributor roles at a variety of companies. Recently, she has been helping writers and managers use Google Analytics to better understand how customers are using our documentation. Michele has written articles for the CIDM Best Practices journal and presented at the CIDM Best Practices conference.
Paresh Naik is a Senior Manager in the Information Design and Development team at BMC Software, Pune. Previously, he has held leadership positions in Symphony services, Emptoris technologies, and IBM. As a writer, he has worked with several companies in Pune, Bangalore, and London. He has presented at several STC events in India.