To Measure or Not to Measure
Presentation Abstract
“What gets measured, gets managed” – Peter Drucker. It’s critical to measure the right things to have the right impact. This presentation focuses on an approach that helps you define what to measure based on your business goals.
What can the audience expect to learn?
Most organizations now look to data analytics to make business decisions. It’s obvious that there is data available for almost anything you ever need to measure. That leads us to the problem of plenty. How do we decide what to measure?
The case studies from various projects will help others looking to solve similar problems with some not so conventional data. They’ll understand how they can solve the problem of plenty by aligning what we measure to the business goals.
Meet the Presenters
Rashmi Ramaswamy
Rashmi Ramaswamy is an Information Architect with varied work experience – software development, support, training, content development, project management, and information architecture. The varied experience helps her bridge the silos between teams and bring the best practices from each team to achieve a common goal – customer satisfaction.
Her work primarily revolves around building content and processes that put the focus on the end-user and emphasize on continuous improvement to support the changing needs of the end-user.
Rashmi has led several transformation projects using the six-sigma approach to resolve complex content issues. A highly-motivated practitioner, Rashmi is devoted to developing her team’s skill sets, enabling and cultivating innovative thinking in content design and implementation, and delivering products that exceed client priorities and objectives.
She has a Bachelors in Computer Science Engineering and lives in California. She loves to travel and enjoys painting when her crazily naughty six year old blesses her with some time!
Liane Ghosh
Liane is the Country Head and member of the board at Innovatia India. She is an alumni of INSEAD business school where she studied General Management. She is also a Six Sigma Black Belt. She set up Innovatia India in 2012 with a desire to develop and maintain a centre of excellence for Innovatia in India with focus on Innovation, ROI, and Customer and Employee Satisfaction. Innovatia currently runs four verticals in India – Documentation design and delivery; Enterprise product support for high-end telecom solutions; Learning Solutions and R&D for Innovatia products.
Prior to Innovatia, Liane was with Dell, Bangalore in the Research & Development team, where she handled several lines of business including documentation for Solutions and Software Development, Hardware and Consumer Products. She obtained four Patents at Dell which are recognized by the Dell Patent Management Committee.
Liane is a passionate strategist who creates her own path and leads teams by example. Her strength lies in understanding complex business situations and innovating ways to succeed. She enjoys bringing best practices from various industries and transforming them into frameworks which can be implemented to improve the overall efficiency and productivity of the organization.
Liane strongly believe that integrity, work ethics, team collaboration and transparency makes an organization and individual successful.
Travel and landscape iPhone photography are her passions. She loves visiting new places and understanding different cultures and people.