Meeting at the Intersection of UX and Content Strategy
Presentation Abstract
Let’s talk about content strategy. Let’s talk about UX design. Let’s talk about real-world experiences. As a content strategist and UX strategist, I work with designers and writers, user researchers and project managers, content managers and content creators. We can all do our work independently of one another, but sometimes we get the opportunity – and the challenge – of working together. In this talk we’ll look at six scenarios where UX and content strategy combine to make our work better and our lives easier.
What can attendees expect to learn?
Participants will leave with concrete tools and processes to follow for future projects.
Meet the Presenter
Marli Mesibov is the Director of Content Strategy at the design and UX agency Mad*Pow. Her work spans strategy and experiences across websites, web applications, and mobile for enterprise companies and startups. She is the managing editor at UX Booth, and a frequent conference speaker. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets. You can learn more about her and her work at http://marli.us