A Content Manifesto for a Digital World

The digital revolution is a thing. It is happening right now. And it represents both a tremendous opportunity for the content industry, and the community of technical communicators, as well as posing a major challenge. Recently, I have been arguing that up until this point we, collectively, have been only making small gains, minor tactical wins, in the area of improving how communicators work. Going further, I have said that our small wins have in fact been working against these improvements making much of an effect. Turning the argument around to a positive spin, in this presentation I will argue that the digital revolution tells us exactly what, as a community, we need to do to have the large impact we know we can have. A content manifesto emerges that itemizes what we need to do to really improve how things work in organizations. We will end by underscoring why this is important and how it fundamentally changes, for the better, the economics of content.

Meet the presenter

Joe is the Managing Director of Gnostyx Research Inc. (http://www.gnostyx.com), where he provides objective and research-based guidance on the strategic use of content technologies. A veteran implementer, he has overseen dozens of content management projects in a variety of industries and in organizations ranging in size from start-up ventures to global enterprises. He has been known to say that he is really a management consultant who happens to be having an illicit affair with DITA. He is a member of the CIDM Advisory Council, blogs as the Content Philosopher (http://www.gollner.ca), and is still working on a book about the effective and sustainable management of content and content technologies.

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