Creating Content Users Can Find

Our analytics tell us that users aren’t reading content cover to cover anymore, so why are we still writing like they do? Three quarters of our customers come directly from a Google search. Content is no longer locked behind logins and product screens. We face competition from bloggers, user forums, and even competitors. It’s not enough anymore to create good content. You also need that content to show up when your customer asks Google for answers.

If you want to compete in the digital workspace, you need to create content users can find. Bake Search Engine Optimization right into your content development cycle. Change your definition of good content so you’re giving users and search engines crawlers what they want.

In this session, we’ll explore 3 basic concepts for creating content users can find. And you’ll learn how each one contributes to a better user experience and improved SEO.

1) Write it clear
2) Write it plain
3) Write it once

What can the audience expect to learn?

Leaning how to bake SEO into your content from the start is the best way to ensure your users find your content. This presentation will give you the tools to analyze your existing content, learn how users find your content, and create findable content.

Meet the presenter

Carl DeBeer is a Tech Docs manager at VMware. He leads his team in creating data-driven content. (He maintains it’s only quality documentation if it’s got the usage statistics to prove it.) His passions include science fiction, Lego sets, and the Oxford comma.

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