Not All Digital is Transformation

Transitioning your content from a print-oriented to a digital-focused workflow makes a huge difference in the way you provide information to customers. In a digital environment, you have the opportunity to offer your customers smarter, more flexible content. But how do you make sure you’re not simply replicating your print-based content in a digital format? In this session, we’ll look at some examples of digital content production done well and not-so-well, and discuss practical tips for ensuring that you make the most out of your digital transformation.

What can the audience expect to learn?

This session will benefit the audience by showing:

  • Pitfalls to avoid when leaving a print-based environment for a digital one. How do you ensure that you’re not carrying bad habits from your print days over into your digital workflow? How do you deliver smarter content that serves your customers’ needs?
  • How to plan for a move to a digital workflow. What considerations are important to include when developing a digital content strategy?
  • Best practices to ensure that a digital transformation is successful. What are some effective ways to implement and maintain a new digital content system? What are the benefits of your new workflow, and how do you use them to your advantage?

Meet the presenter

Gretyl Kinsey is a Technical Consultant at Scriptorium Publishing and has been with the company since 2011. She develops content strategies for companies in a variety of industries, including education, life sciences, finance, and high tech. An experienced interviewer and researcher, she identifies content problems, recommends solutions, and builds business cases to support them. Gretyl also creates courses for the open-source DITA training project at and has been a driving force behind this resource since its inception.
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