There Has Got to be a Pony in Here Somewhere…
Presentation Abstract
In the sea of unstructured content, there is an opportunity to find and transform some great content (the pony) to enable reuse and flexible publishing. The presentation will discuss issues of curation, import, transform, editing, and publishing.
What can attendees expect to learn?
Organizations need to get the right content to the right people at the right time in the right form. Toward this end, structured, reusable content improves the reader’s experience and improves the organization’s efficiency. Faced with untold masses of unsightly and poor content,optimists and content curators search for high performing reusable content(the Pony). Like it or not, much of an organization’s legacy content was developed in Microsoft Office and needs to be both restructured and re-purposed to a new XML-based information architecture. There are two important efforts. One is deciding what to keep, what to change, and what to throw away. The other is to move semi-structured content to valid XML. The speaker will talk about experiences, good and bad, regarding these efforts involving legacy content in Word, Excel, PPT, PDF, HTML, and XML with various XML destination architectures (DITA, DocBook, and Custom). He will also discuss ongoing efforts needed to author structured content with Microsoft Word on the authoring effort and XML in the repository. Examples will be from experience with content curation, authoring, and publishing with customers and sales prospects of Simply XML.
Meet the Presenter
Doug Gorman has worked at the intersection of structured content and structured mark-up for more than 30 years.