Demonstrating Reuse Payoffs
Presentation Abstract
Reuse is the gateway to efficient, controlled, quality content which is easy to maintain and fast to update. It’s so obvious to the information professional and yet so difficult to engage management and get their support, especially in organizations where tech pubs is barely visible (unless there is a problem of course…). This presentation discusses the key factors that command VP attention, how to engage successfully with management, and how to demonstrate the big pay-offs your team can deliver with a reuse strategy to convince budget holders. The presentation will include some tools that you can use to build a business case to sell content reuse to your management team.
Meet the Presenters
Keith is the DITA Evangelist and Market Researcher at IXIASOFT. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto’s School for Continuing Education. He is also the company’s liaison with OASIS, Chair of the OASIS DITA Adoption Committee, and an active member on both the DITA Technical Committee and the Lightweight DITA sub-committee. Keith can often be found presenting at conferences, researching how DITA is being used and sharing those results with the DITA community. Keith’s popular industry blog DITAWriter.com has become a focal point on DITA resources and best practices. Connect with Keith on Twitter @KeithIXIASOFT.
Sharon Figueira is the pre-sales consultant for IXIASOFT. I spent the previous 20 years working as a tech writer, manager, director, and project manager for global organizations such as Kodak, Ericsson, and HCL. I took my teams at both Kodak and Ericsson through a CCMS/DITA migration.
I live on a island near Vancouver, Canada, and enjoy swimming in the lake, kayaking, and gardening. I enjoy visits from my two lovely, domesticated adult children.