Don’t let the Gotchas Getcha: What to do (and not do) when writing for reuse
Presentation Abstract
Content reuse can bring big savings in your organization’s time, energy, and money, if you do it strategically. But writing for reuse has some hidden challenges. In this presentation, learn the top five things authors can do to optimize content for reuse — and five things you should not do, even if it seems like a good idea at the time. You’ll come away with knowledge you can put into action the next time you go to write. What’s more, you can incoroporate many of these practices into your writing even if you don’t currently work in a structured content environment.
Meet the Presenter
Regina Lynn Preciado is a content strategy consultant who helps companies transform how they organize, manage, and leverage content. From the dot-com boom of the 1990’s to today’s demand for intelligent, global, mobile-friendly content, Regina has helped organizations of all sizes make content work for people (instead of the other way around). Regina works with content creators to develop structures and processes they can use behind the scenes to provide a unified customer experience wherever content is delivered. She works with communicators in marketing, documentation, support, and training — sometimes all at once! Her secret goal in life is to work a picture of her dog into every presentation, in a seamless and logical way.