Tell Me Where It Hurts: Advocating for the User in Our Content and Beyond

Do you ever feel like you are a doctor, and your patient is your customer? Perhaps you have been told to fix product problems in the documentation. Or perhaps you are testing some procedures you have written and realize that the user interface is confusing or convoluted.

In this session, we will discuss how we advocate for customers while we do our jobs creating user documentation. We will look at ways you can best represent your customer before, during, and after the product is released.

Meet the Presenter

Val helps companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, and Verizon Wireless. She’s the author of three books. Her latest is, “Global Content Strategy: A Primer,” an introduction to creating and managing global content.

When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

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