Content: Is it really an asset?
Presentation Abstract
What makes content an asset? A content asset is information that helps a customer accomplish a task. Content that you can deliver in multiple formats is more valuable than content locked into a single delivery mechanism. Content with metadata is more valuable than content without metadata.
Some content just doesn’t contribute to the user experience. It provides information, but not useful information. The formatting is not particularly attractive. Readers ignore or throw away the document. This type of content is sadly common. The level of effort required to create it is significant, but the result is a content liability.
In this presentation, you’ll learn how to evaluate—and increase—content value.
What can attendees expect to learn?
The audience needs to know where to focus limited resources. This presentation provides a framework for figuring out what adds value and what doesn’t. I also include some discussion of larger issues—convergence with marketing content, looking at making content localization-friendly, and the like.
Meet the Presenter
Scriptorium offers content strategy services to help customers solve business problems and achieve strategic goals. Since founding the organization in 1997, Sarah has worked with numerous organizations to assess content issues, develop solutions, and implement new technologies that unlock content value. She is the coauthor of Content Strategy 101: Transform Technical Content into a Business Asset (www.contentstrategy101.com)
An experienced public speaker, Sarah is in demand at conferences worldwide. Sarah is fluent in German, reads voraciously, and enjoys swimming, kayaking, and other water sports along with knitting and college basketball. She has strong aversions to raw tomatoes, eggplant, and checked baggage.