Structured writing practices to improve cognition for both man and machine
Presentation Abstract
The future of technical communication demands greater precision, knowledge, and discipline in how we create content across an omnichannel universe. It also requires better collaborative writing practices that will meet the need for faster delivery of information. This means effectively engaging subject matter experts across the enterprise to contribute content that can be shared and delivered in the proper context. We are all familiar with the standard mantra for delivering content, the next step is reversing this flow of information: “Asking the right questions of the right people at the right time in the proper context on the proper device”.
The precision we require involves working with more granular content containing richer metadata. The topic becomes a container for these blocks of reusable content. Each block of content is written to evoke the intended reader response for that content. While these smaller blocks of content require more discipline, they are ultimately easier to write as they are more tightly focused on the need for that information. This session looks at some of the writing and analysis techniques we use at Precision Content to enable content for both the present and future—man and machine.
What can attendees expect to learn?
Attendees will learn to see content differently from the perspective of
– Language Arts for Information vs. Language Arts for Personal Response
– Four cognitive principles for analyzing and organizing information for better comprehension, and
– Information typing and how it relates to defining the intended reader response for that content.
Meet the Presenter
Rob Hanna is an experienced speaker and a leading practitioner of structure writing practices. He co-founded Precision Content in 2015 to help organizations around the globe transform their information into structured content for improved usability and utility. The writing techniques his company teaches are adapted from industry best-practices and research into how we work with information. To learn more about Rob Hanna, visit their website at www.precisioncontent.com.