From Basic to Beautiful: How to create great quality content

Presentation Abstract

These days, we have all sorts of tools to help us create, manage, and publish content. It seems that every day we are “wowed” by some new bright and shiny content management system, translation tool, or authoring environment.

Sometimes, we are so enchanted by the new bells and whistles of the latest technology that we forget about the basics: Great Quality Content.

Let’s face it, no amount of money spent on tools is going to make up for inherently mediocre content.

Join content veteran, Val Swisher, as she takes you back to the basics. What makes content truly great? How do we make our content stand out in a way that “wows” our readers – not by the tools we use to create, manage, or publish it, but by the very content that we produce.

Meet the Presenter

Val Swisher is the Founder and CEO of Content Rules, Inc. Val helps companies solve complex content problems by analyzing their content and how it is created. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management.

Val believes content should be easy to read, cost-effective to translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Sony Playstation, Facebook, and Rockwell Automation. Her third book, “Global Content Strategy: A Primer,” was published in 2014 by XMLPress.

When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

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